5 PPC mistakes to avoid Paid Search (PPC) Specialists
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East Midlands
East of England
North East England
North West England
Northern Ireland
Scotland
Aberdeen City
Aberdeenshire
Angus
Argyll and Bute
Clackmannanshire
Dumfries and Galloway
Dundee City
East Ayrshire
East Dunbartonshire
East Lothian
East Renfrewshire
Edinburgh
Falkirk
Fife
Glasgow City
Highland
Inverclyde
Midlothian
Moray
Na h-Eileanan Siar
North Ayrshire
North Lanarkshire
Orkney Islands
Perth and Kinross
Renfrewshire
Scottish Borders
Shetland Islands
South Ayrshire
South Lanarkshire
Stirling
West Dunbartonshire
West Lothian
South East England
South West England
Wales
Blaenau Gwent
Bridgend County
Caerphilly County
Cardiff
Carmarthenshire
Ceredigion
City and County of Swansea
Conwy County Borough
Denbighshire
Flintshire
Gwynedd
Isle of Anglesey
Merthyr Tydfil County Borough
Monmouthshire
Neath Port Talbot
Newport
Pembrokeshire
Powys
Rhondda Cynon Taf
Torfaen
Vale of Glamorgan
Wrexham
West Midlands
Yorkshire and the Humber
Cheshire
Dark Horse believe and prove that success online is not down to who has the biggest budgets. Our clients win in some of the most competitive industries and face companies with much larger resource. This is why they turn to us. We make them the Dark Horse. We make them the winner. For us, SEO is about making money. Yes, we focus on increasing quality traffic, rankings and conversions but that HAS to correlate into financial returns. We understand that. There are far too many agencies out there who confuse with jargon and myths. SEO is not a mystery. It's about 3 key areas: Tech SEO Content Digital PR and Outreach. In order to succeed, you need a team who can do all three well. That means that freelancers can't. One person cannot do all three. The skills are too different. We have all bases covered and it will be our goal to meet yours. We will get you where you need to be. We will make you beat who you need to beat. We will make you the money that you need to make. That is Dark Horse SEO. Embrace the Darkness. www.darkhorse.co
Results. Possibly a cliche but there are two things that really give me a buzz about them.
Firstly, results can be fairly simple. We can save money and cut costs or we can improve performance and get more sales. The real buzz is when these are not mutually exclusive. Saving a client money AND getting them more sales is such a great feeling. Knowing that their previous search marketing agency was not getting them results vindicates why we exist as an agency and further spurs us on.
Secondly, is to expand on vindication. When we do get the results that allows a client to achieve their goals, it's a tremendous pleasure to get a metaphorical pat on the back that I hired the best staff I could. I go out there to try and hire PPC, SEO and Paid Social heroes and this has a certain cost, both financially and on workload, it's my job to recruit the best. When we get a new testimonial or case study then I get that fuzzy warm feeling as this means that I did my bit. I may not have done the hard work, the stats, the science, the art, the psychology being the work BUT I helped create the environment to allow that to happen.
Who doesn't like feeling smug when things go well?
John Keating
Director and Founder
I got fired - many moons ago. In order to protect my client list, I figured I would set up a temporary business to look after them until I find a new job. Fast forward 10 years, 30+ staff and growing turnover and client numbers - I never found that job!
Thank you for firing me all those years ago.
John
Here are a handful of reasons why you should use the services of Dark Horse:
Experience
Our team covers the complete gamit of PPC and SEO. Tech SEO, Content and Outreach SEO too. Without all three, you will not get all the results. So that means that freelancers or micro companies either outsource part of it or can't do it well. We outsource nothing and have all the skills in house in the NW of England.
Value
We know this is the one you are all interested in. Dark Horse will make you money. We don’t charge exorbitant hourly rates. We want our clients to be happy so we are looking for lower margins with clients so happy with us, they never want to leave.
The fees that we charge are extremely competitive and will never be an issue for clients. Our proactive approach and ability to get the returns always results in clients looking to increase their commitment to us. We start small, prove concepts and then grow with clients.
Results
We get results in the first 6 months and then build upon that powering the results higher in the next 6. Google does not move in mysterious ways and we don't believe in not being accountable. We audit so many accounts from other agencies or where the SEO is being done internally by a marketing manager. Many are car crashes and even though some are cheaper - the results are awful. Thus actually making them more expensive.
and remember..... Anyone who guarantees you top spot or guarantees success - it's a ploy. They can't. The reason being is that there is no barrier for competition and they have no awareness of the algorithm changes. What those types of companies do is pick an obscure keyword that no ones wants and gets you to #1 for that. There's your guarantee. So if you want to be top for "Pink Penguins that fly in Colchester" then pick a company and pay them £200 a month for SEO.
Think about that too..... how many hours of work on SEO would you get a month paying someone a few hundred quid? Answer - **** all. Cheap is not cheap. It's usually a rip off. You need a smart agency with fair pricing who are willing to graft.
4.90/5.00
based on 65,133 reviews
Highly recommend their expertise to any business looking to dominate the digital landscape!
25 Mar 2024
Ben took the time to create a return on investment forecast for my business which highlighted that Google Ads would not be the best platform for me due to my low sale price and the average cost per click. The forecast showed that I would only just break even. He made this very clear from the outset and even though we did not work together, he took the time to propose other platforms and suggestions on how to market my business and he has scheduled a call for 1 month time to check how I am getting on. I really, really appreciate the time he has spent with me and the invaluable advise he has provided.
21 Mar 2024
Describe the scope of work Quick Fox was responsible for: Quick Fox took over our Paid Media campaigns, and within a very short period of time, we saw enquiry levels increase, website purchases increase, and at much more efficient rate than our previous agency. What were the measurable outcomes from the project that demonstrate progress or success? • Increased ROAS from 2.4x to 4.4x • Doubled leads from ads • Decreased cost per acquisition from £550 to £350 Would you recommend Quick Fox? We would recommend Quick Fox in a heartbeat! As well as just how good they are at what they do, they are also a great team to work with, communication is great, copy and creative is great, and they have demonstrated time and time again that they are willing to go above and beyond.
21 Mar 2024
